Monday, May 13, 2013

An Irregular Choice

I first discovered these heels about two years ago and fell in love with them INSTANTLY.  They're fun, quirky, and I guarantee you, no one in your office is going to have the same shoe (if they do, I want to work where you work!!!)



The brand was created by a man named Dan Sullivan in London, England in 1999 and heavily influenced by the punk era of the 70s of his childhood where he grew up on Kings Road.  His parents owned a chain of shoe stores called 'Transit', and encouraged his obvious talent for design, encouraging him to begin his own line of shoes when he left home at the age of 15.  He opened his first shoe shop at the age of 18, and by 23 closed the store so he could travel.  While traveling in the far east, he learned about shoe making from the sole up, and his travels also served him well when it came to his designs.  **"Embellished heels, ornate wood carvings, tiny intricate charms, lavish fabrics, memorable colour combinations...everybody has an Irregular Choice favourite shoe..."
Irregular Choice 'Patty'

He launched a clothing line in 2010 that has taken off as well, with his same quirky trademark designs for which he's known.  Very popular in England, he's still not hugely known here in the states, though you'll see a celebrity walking the red carpet in a pair of his shoes from time to time.

Irregular Choice "Oz"
From the functional to the fantastical, his shoes are nothing but fun.

Irregular Choice "Shoulda Wouda Coulda"
I can't speak to comfort as I don't personally own a pair (they run on average around $175 a pair).  But someday I'm sure I'll find a pair I can't live without and will save my pennies in order to make that purchase.
Irregular Choice "Cherry Shaker"

Keep an eye out!  You'll start to see them more places once you realize what it is you're looking for.  In a way, I'm hoping that they won't become as big here as they are in England.  It's always nice when you get a new pair and don't run into them all over the place once you've made your purchase!

Whoopi Goldberg in Irregular Choice from Macoo - The Shoe Blog

Whoopie's shoes above are just adorable and were the inspiration to replace the laces in these cute low-heeled Oxfords with ribbon.  I've gotten so many compliments on them since doing this!  And the little change made them look like an entirely different shoe for about $0.99!



**IrregularChoice.com